The Tesco Dance Beats fundraising campaign saw hundreds of people let loose, dancing in the aisles of Tesco stores and taking part in a GUINNESS WORLD RECORDS® attempt at Wembley Stadium. It raised an incredible £2million which will be split between Tesco’s health partnership charities – the British Heart Foundation, Cancer Research UK and Diabetes UK.
Customer and staff donations raised a fantastic £1million thanks to dance events in Tesco stores up and down the UK. Local dance groups and Tesco colleagues got together, performing none stop throughout the day on the 18th, 19th and 20th July.
More than 10,000 people also accepted Oti Mabuse’s online Dance Challenge, which generated a £10 Tesco donation per post.
Tesco generously donated an additional £1million on behalf of every staff member, family, friend and customer who broke the record for the longest dance marathon relay at Wembley Stadium. These thousands of dancers generated an average of 1.66 million steps an hour (10,000 steps per dancer) across the epic 30-hour challenge.
Simon Gillespie, Chief Executive of the British Heart Foundation, said:
“It’s been fantastic working with Tesco to celebrate their centenary year with the launch of Dance Beats. The public support for this fundraiser has been overwhelming and we want to thank everyone across the UK who got involved. The money raised will help the BHF fund pioneering research to improve the lives of the 7.4 million people in the UK living with heart and circulatory diseases.”
Dave Lewis, Tesco CEO, said:
“Our colleagues always go the extra mile to support great causes and in our centenary year we wanted to come together to put on our biggest ever fundraiser. With the support of our customers, we raised over £1 million for three amazing charities; and to help celebrate our centenary I’m delighted to announce we’re going to donate an additional £1 million, which recognises the nearly 4,000 colleagues, friends, family and customers who broke the Guinness World Record. A massive thank you to everyone who took part and made this such a memorable weekend to help beat cancer, beat heart diseases and fight diabetes.”
How to get involved