BHF shops
Vin + Omi unveil London Fashion Week collection crafted from BHF finds
Pioneering sustainable fashion designers VIN + OMI are partnering with us this London Fashion Week, revealing a new collection crafted from garments sourced in our shops.
For the first time ever, these 10 runway looks will be available for the public to buy on our eBay store from 18 February.
The designers decided on this new direction after Omi suffered two hearts attacks and was diagnosed with heart disease. This collaboration aims to raise awareness of the vital work we do funding lifesaving research into cardiovascular diseases, while championing preloved fashion.
This season’s collection sees the award-winning design duo rework and reimagine second-hand clothing donated to our 680 shops across the UK. Each garment has been transformed using VIN + OMI’s signature experimental techniques and sustainable processes, breathing new life into preloved pieces.
Once shown on the London Fashion Week runway, the reworked one-of-a-kind looks will be donated back to us and sold through the charity’s eBay store.
Our retail operation already plays a major role in sustainable fashion. Each year, we save over 54,000 tonnes of goods from going to waste and resells 11,000 tonnes of preloved clothes.
Jane Flannery, Retail Director, said: “We’re thrilled to be working with VIN + OMI on this inspiring London Fashion Week collection. Their bold, creative vision highlights exactly what makes secondhand so exciting and the opportunity to give incredible donated items a completely new life.
“By returning these reworked runway looks to us to sell on our eBay store, VIN + OMI are helping us raise vital funds for lifesaving cardiovascular research, while highlighting the huge environmental impact of shopping preloved. We hope this collaboration encourages even more people to discover the treasure trove of preloved fashion waiting in our shops, on our eBay site and Depop.”
The collection will be listed for 10 days on our eBay site, beginning at 8pm on 18 February.