Becoming a corporate partner
We partner with companies to raise awareness of heart and circulatory diseases, improve heart health and raise money for lifesaving research.
Our partnership with Travelodge
Travelodge voted British Heart Foundation to be their charity partner in 2017. Over the past 8 years, the partnership has developed into so much more than raising funds.
About our partnership
Our partnership with Travelodge aims to:
- raise funds for BHF, with over £1m raised since 2017
- improve employee and customer health through Travelodge's Better Me staff wellbeing programme and targeted communications to customers
- give colleagues and customers the confidence to save a life through RevivR, our online training tool
Raising funds for the BHF
Employees have taken on many activities, including:
- their annual Golf Day
- Heart Month rowing challenge and the Yorkshire Three Peaks
- our famous London to Brighton Bike Ride
- their annual celebratory Red Day.
Travelodge has also created other fundraising initiatives:
- Using Pennies' technology, customers can donate to BHF when booking online.
- £20 is donated to the BHF with every Travelodge Dreamer bed sold through Sleepeezee
- added a BHF accredited Buddha bowl on all Café Bar Menus with a 50p donation to BHF.
Awards
Travelodge has won the following awards:
- Industry Leader for CPR 2022
- Outstanding Commitment to Cause Award 2024
- Recognised as Highly Commended at the Business Charity Awards 2025.
Better Me programme
Travelodge are committed to the health and wellbeing of their staff. They have created a Better Me programme, which can be accessed by all employees.
As part of this, they have collaborated with BHF to provide vital heart health information that is backed by scientific research.
Travelodge have also committed to the heart health of their customers by adding a BHF dish to their bar and cafe menus, with a donation of 50p to BHF for each dish sold.
Creating safer communities
In 2022, Travelodge was a partner in the development and pilot of RevivR, our digital CPR training tool. They were the first hospitality company to roll out RevivR to colleagues and customers across the UK.
Travelodge have since gone above and beyond to amplify survival by:
- promoting RevivR to all Travelodge colleagues
- sending targeted communications to customers
- providing mandatory RevivR training for new starters, including a 6 monthly refresh for existing colleagues
- placing RevivR mirror stickers in all 47,000 of its hotel rooms
- trained over 6,000 colleagues and customers in the lifesaving skill of CPR.
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