Becoming a corporate partner
We partner with companies to raise awareness of heart and circulatory diseases, improve heart health and raise money for lifesaving research.
Our partnership with Sky Bet
Together with Sky Bet, we’re encouraging thousands of football fans to learn lifesaving CPR and placing more defibrillators into communities most in need.
About our partnership
Our partnership with Sky Bet will:
- raise up to £3 million to support British Heart Foundation’s vital work
- encourage football fans to learn the lifesaving skill of CPR with our Every Minute Matters campaign
In our 1st year of partnership, we reached an enormous 300,000 football fans with CPR training through our RevivR tool.
Funding BHF's vital work
When someone suffers a cardiac arrest, every minute without CPR and defibrillation decreases their chance of survival by 10%. Sky Bet’s funding will help us to place defibrillators in areas of most need in the UK and train more people in lifesaving CPR.
When we hear of a seemingly healthy athlete or young person collapsing suddenly, the cause is often a genetic cardiomyopathy. Sky Bet’s funding will go towards CureHeart, a world-leading research initiative that aims to bring a cure to clinical trials within 5 years.
The Red Boot
Together with Sky Bet, and the support of the English Football League (EFL), we are kicking off the second year of our Every Minute Matters campaign with the launch of the EFL ‘Red Boot’. This is a new one-off award for the 2025 to 2026 season, for the best striker across all 3 tiers of the EFL.
For every goal scored by the EFL ‘Red Boot’ 2025 to 2026 winner, Sky Bet will donate a huge £50,000 to BHF, to go towards training more people in lifesaving CPR. It will also help fund CureHeart, our ambitious research programme which aims to develop treatments and cures for inherited heart muscle diseases.
Re-Start 11 championing heart health
The Re-Start 11 is made up of ex-footballers, players and football fans who survived cardiac arrests, overcame heart health issues, or delivered lifesaving CPR. During the 2024/25 Play-Offs, they:
- raised awareness about sudden cardiac arrest
- shared their personal stories
- delivered hands-on practical support to help the nation learn CPR with RevivR.
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Our corporate partners
Thanks to the generosity of our partners, we can be there for people living with heart and circulatory conditions, when they need us most.
Our partners for Heart Month 2025
Every Heart Month, which takes place in February, our partners support us in their own special way. Find out how you helped keep hearts beating.