Becoming a corporate partner
We partner with companies to raise awareness of heart and circulatory diseases, improve heart health and raise money for lifesaving research.
Our partnership with Sky Bet
In the groundbreaking first year of our partnership, Sky Bet donated an incredible £3m to support lifesaving research. With our Every Minute Matters campaign, we will continue to reach more football fans, helping them to learn lifesaving CPR.
About our partnership
Our second year in partnership with Sky Bet will:
- raise another incredible £3m to support our vital work
- encourage more football fans to learn lifesaving CPR skills
- place more defibrillators in communities of most need.
In the first year of our Sky Bet partnership, we engaged 300,000 football fans with CPR training. 102,018 were trained through our RevivR tool. We also placed 83 new emergency-ready defibrillators in communities of most need.
The Red Boot
We kicked off the second year of our Every Minute Matters campaign with the launch of the English Football League (EFL) ‘Red Boot’ award.
This is a new one-off award for the 2025 to 2026 season, which will go to the best striker across all 3 tiers of the EFL. For every goal scored by the EFL ‘Red Boot’ 2025 to 2026 winner, Sky Bet will donate a huge £50,000 to BHF.
Supporting fans to save a life
As part of our partnership, we will continue to educate football fans on the importance of CPR and knowing how to use a defibrillator.
The first major moment in this year’s campaign kicked off on Friday 7 November. Throughout November, we will be hosting free CPR and defibrillator training workshops for adults who play or run adult grassroots football teams.
We kicked off our lifesaving training in Liverpool, with England legend Jamie Carragher leading the first session at Tranmere Rovers.
England legend, Jamie Carragher, supporting our Every Minute Matters campaign.
Will you be a halftime hero?
December means football, families and, this year, something even more important. As part of our partnership with Sky Bet, we'll be highlighting the importance of learning CPR and BHF’s RevivR training tool during every EFL match aired on Sky Sports this December. Our goal is to encourage as many football fans as possible to train to become a lifesaver.
Keep an eye on your favourite English Football League (EFL) matches on Sky Sports this December to learn how Sky Bet is supporting BHF, by encouraging football fans to learn the lifesaving skill of CPR during halftime.
This December, we’re highlighting a devastating truth – that 8 out of 10 cardiac arrests outside of hospital happen in the home. This means you’re far more likely to need to perform CPR on someone you love than a stranger.
With BHF’s RevivR tool, you can learn CPR at home for free, in 15 minutes – the length of halftime. Learn CPR today.
Funding BHF's vital work
When someone suffers a cardiac arrest, every minute without CPR and defibrillation decreases their chance of survival by 10%.
Funding from Sky Bet has already enabled 83 community defibrillators to be installed in communities of greatest need, with the aim of increasing the chances of survival from out-of-hospital cardiac arrests.
When we hear of a seemingly healthy athlete or young person collapsing suddenly, the cause is often a genetic cardiomyopathy. As part of the partnership, Sky Bet’s £3m donation will help power BHF’s groundbreaking CureHeart research programme.
The most ambitious research in BHF’s history, CureHeart could one day develop a cure for inherited heart muscle diseases. It will also help to keep RevivR free and accessible to everyone who wants to learn how to save a life.
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