About our partnership
Our partnership with PureGym aims to:
- fundraise £3 million by February 2026 for lifesaving research, having already reached the £1.6 million milestone
- provide free information and support on the award-winning PureGym app through our Healthy Hearts Programme
- support members to understand their heart health better, through free and easy access to blood pressure checks in gyms.
Inspiring a healthier nation, one heartbeat at a time
Together with PureGym, we have developed the Healthy Hearts Programme – a free, progressive, 8-week programme hosted on the free PureGym app.
The app provides access to workouts, nutritious recipes, information and support to help keep people healthy and active. This brilliant programme is accessible and free to anyone, not just PureGym members.
Free blood pressure checks for members
Free blood pressure checks are offered to all members in every PureGym. Staff can support members to understand their blood pressure numbers and provide leaflets to explain:
- what high blood pressure is
- the importance of knowing blood pressure numbers
- how to prevent and manage high blood pressure.
PureGym works hard to ensure their gyms are as safe as possible for members. This means all PureGym staff are CPR trained and all gyms have a defibrillator to assist in an emergency. Their defibrillators are registered on The Circuit, so they are visible to the ambulance service and ready for emergencies.
Raising millions for lifesaving research
The PureGym community has raised over £1.4 million for British Heart Foundation to help fund lifesaving research.
PureGym staff and members regularly support fundraising events during the year. This can include taking on a charity fundraising class, running a marathon, or getting involved in our nationwide fundraising campaigns like Heart Month.
Improving sustainability
In 2022, we proudly launched Recycle for Research – an initiative to drive stock donations to our retail arm. Since the launch, we have now installed a donation box in all 400+ PureGyms.
Using these donation boxes, members and staff can donate their preloved items to be sold in our retail stores. As well as promoting PureGym's commitment to sustainability, all sales go toward funding lifesaving research.
So far, PureGym members have raised an incredible £500,000 and donated 48.80 tonnes of preloved items, which have all been diverted from landfill. This equates to 398.5 treadmills.
