Stop
We will stop heart disease before it starts.
Our strategy
Since 1961, British Heart Foundation has been at the forefront of research that has helped to halve annual deaths from cardiovascular disease in the UK. But our work is needed more than ever. Our strategy sets out how we aim to help save and improve lives on a scale more ambitious than ever before.
Our vision
Our vision is a world where everyone has a healthier heart for longer. We'll get there by funding research to help save and improve lives. Watch the video to learn about our strategy.
Our goals
Save
We will save more lives from heart disease.
Support
We will support everyone with heart disease to live a longer, healthier life.
Our strategic priorities
Advance
We will advance the scale, scientific breadth and impact of cardiovascular research.
Transform
We will transform the information, care and support available to all people affected by heart conditions.
Inspire
We will inspire more support and income to power lifesaving progress.
Accelerate
We will accelerate our lifesaving impact by unlocking the potential of our people, technology and culture.
Millions of people live in hope that BHF makes the breakthroughs they desperately need. Guided by our new strategy, we aim to save and improve lives on a scale more ambitious than ever before.
Discover our strategy
Read our strategy and learn how you can work with us to turn our lifesaving ambitions into reality.
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Our research strategy
Our research strategy outlines the specific changes we'll be making to how we fund research, so we make an even bigger impact.
How you can help
From raising funds for lifesaving research, to volunteering in our shops or campaigning with us, you can help us to save and improve lives.
Donating to us
1 in 4 people in the UK die from a cardiovascular disease. Your donations power research into lifesaving treatments and cures.