We will accelerate progress

What we will do

Over the last 60 years, we’ve made incredible progress. But we know we can go faster and make an even bigger impact. Three priorities will give us the tools to accelerate progress in every area of our work.

Our brilliant team of colleagues and volunteers will continue to be the heartbeat of what we do. But we will harness the power of our people, by increasing the diversity of our workforce and investing in the skills to make us fit for the future.

We will seek to utilise cutting-edge technologies to enhance the efficiency and impact of everything we do – from the the life-changing research we fund to the personalised experiences we offer our generous supporters.

And we will continue to commit to being an agile, well-governed and financially sustainable charity – making the best use of every pound entrusted to us.

Our objectives

To achieve our strategy, we will:

1. Build, develop and empower a talented and diverse team to deliver BHF's mission.
2. Transform our technology foundations, harnessing data and AI to significantly improve our security, income, customer focus and impact.
3. Lead the charity sector in creating a sustainable, fair and well-governed BHF with Equality, Diversity and Inclusion at the centre of everything we do.
4. Create a culture of excellence that prioritises learning, innovation and continuous improvement.

To accelerate progress in saving and improving lives, we will harness the power of technology to increase the impact and effectiveness of every area of our work.

Alex Duncan, Chief Technology Officer