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Our strategy

The BHF is here to Beat Heartbreak Forever. We are working towards a world free from the fear of heart and circulatory diseases. Our strategy will guide us to get there sooner, building on six decades of progress. 

Hero curve mask

Since we were founded, our research has helped to reduce deaths from heart and circulatory diseases by more than half. But we cannot stop now.

By 2030, we want to see advances across the spectrum of heart and circulatory diseases; we want to prevent these conditions from developing and we want those with existing conditions to have better, longer lives.

More on the changes we want to see in the world

Our research has helped save millions of lives over the last six decades. But with rising risk factors, persistent health inequality and ever more complex health and care needs, we need to find innovative solutions that help people affected by heart and circulatory diseases. Our strategy to 2030 sets out our ambitious new approach for doing just that.
Simon Gillespie, BHF Chief Executive

Join our team

Our volunteers and staff are helping us beat heartbreak forever.

Volunteer for us - there are lots of ways you can get involved, either on a regular or casual basis. 
Work for us - we offer a range of exciting office, shop, home and field based opportunities throughout the UK.

Download our strategy