Our strategy

Our mission is to win the fight against cardiovascular disease.

Our vision is a world in which people do not die prematurely or suffer from cardiovascular disease.

Our strategy Our Research Image HTML map generator

Explore our strategy above 

Message from our Chief Executive

"We at the British Heart Foundation are making fantastic progress in the fight against heart disease. Since launching our Strategy in 2014, we are well on our way to realising our ambitions, funding £100m of life saving research each year and successfully launching a translational research programme that bridges the  gap between lab-based science and new treatments for patients"

Simon Gillespie, BHF Chief Executive 

Simon Gillespie portrait

Download our strategy