BHF corporate partnerships voted most admired

Our Health Charity partnership and Sky Bet partnership are named the ‘most admired' in the C&E Advisory’s 2025 Corporate–Non-Profit Partnerships Barometer report.

For the third year running the C&E Advisory’s 2024 Corporate–Non-Profit Partnerships Barometer revealed our partnership with Tesco, Cancer Research UK, and Diabetes UK as the most admired by partnership professionals. 

Launched in 2018 the collaboration between Tesco and its charity partners is unique, helping the nation to improve our health under its strap line ‘Helping you to live healthier’. Since its launch, it has delivered health insights and interventions relating to cardiovascular disease, cancer and type 2 diabetes and raised over £34 million for the three charities

Every Minute Matters 

Also recognised was our partnership  with Sky Bet which was named runner up jumping up 10 places from 2024.

Launched in May 2024 with the Every Minute Matters campaign, our partnership with Sky Bet was set to encourage 270,000 people to learn CPR – equivalent to three Wembley Stadiums. The pioneering partnership smashed that ambition, inspiring over 300,000 people to start learning CPR using RevivR and Sky Bet donated £3 million to support our vital lifesaving work. 

Last week we are kicked off the second year of the partnership by launching the EFL ‘Red Boot’ – a new one-off award for 2025/2026 season for the best striker across all three tiers of the English Football League. Every goal scored by the EFL ‘Red Boot’ winner for 2025-2026 will see £50,000 go towards training more people in lifesaving CPR and help fund CureHeart, our ambitious research programme which aims to develop treatments and cures for inherited heart muscle diseases.

Honour to be recognised by our peers

Dr Charmaine Griffiths, Chief Executive at the British Heart Foundation (BHF), says: “It's an honour that our Tesco Health Charity Partnership with Tesco’s Diabetes UK and Cancer Research UK has been voted the most admired partnership in the C&E Corporate–Non-Profit Partnerships Barometer 2025 for the third year running. We’re also thrilled that our Every Minute Matters campaign with Sky Bet was awarded second place, a huge achievement for us and our partnerships.  

“Transformational partnerships like these unite charities and companies with shared goals and missions to help make the world a better place. To have both partnerships recognised really is a testament to the dedication and hard work across all our organisations and teams, working on one shared mission, to keep more hearts beating, longer and healthier all over the UK.

Find out more about our corporate partnerships