All the gear, no idea! Britain's hobbies have a shelf life of 16 months

15 January 2019        

Category: Fundraising

We released new figures today that reveal the shelf-life of a hobby is just 16 months. 25 per cent of people have given a hobby the heave-ho having never used any of the items or accessories they purchased especially. The average person has three hobbies on the go. In total we dedicate a total of 245 hours a year to our hobbies – that’s more than 10 days over a 12-month period. 

three cyclists cross the finish line

Cycling is one of the UK’s favourite hobbies

One of the UK’s favourite hobbies is cycling with four in 10 Brits owning a bike.  On average we splash out £306.64 on bikes and their accessories.

But work commitments, busy family lives and lack of motivation mean our hobbies are falling by the wayside.

Emma Day, British Heart Foundation Marketing Manager for the London to Brighton Bike Ride, said: Modern life is incredibly busy and sadly fun things like our hobbies are one of the first things to be dropped when we’re pushed for time. People took their hobbies up for a reason, whether to destress or socialise more, so it’s important we make time to rekindle our passion for our hobbies or try new ones. 

“Having a goal to work towards, like signing up to one of the British Heart Foundation’s bike rides, is the perfect way to give people the motivation they need to keep up their hobbies – safe in the knowledge they’re helping to raise money for the charity’s life saving research at the same time whilst doing something they enjoy.”

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'It’s really important to have hobbies'

Despite cycling being one of our favourite hobbies, three quarters don’t ride it anyway near as much as they would like to.  In fact, the typical UK adult hasn’t ridden a bike in almost seven years. 

A fifth revealed they don’t cycle more frequently because they believe they aren’t fit enough - and one in ten said they don’t have a reason to cycle. 

Other obstacles people listed as reasons preventing them getting out on their bikes include being too busy and not having anyone to cycle with. Emma continues: “As the old adage goes, you never forget how to ride a bike. We’re encouraging all those lapsed cyclists and people who said they’d like to ride more to dust off their bikes and sign up to one of the British Heart Foundation’s bike rides to fund life saving research for the seven million people in the UK living with heart and circulatory diseases. In varying distances and regions; there’s a ride to suit everyone.  

choose your challenge and sign up today