London to Land's End Bike Ride


10-14 June 2017


London to Land's End

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Our London to Land's End Bike Ride challenge is back for 2017.

Cycle 350 miles through spectacular countryside to England's most westerly point.

More event details

When: 10-14 June 2017

Where: London to Land's End

Join this epic multi day challenge and cycle for 4 days from London to Land’s End, the most westerly point of England. Cycling over 350 miles through some amazing English countryside this ride is not one for the feint hearted! With some serious climbs and the amount of miles covered, we see this as our toughest ride!

Entry fees

  Registration Fee   
 Independent Rider  £150 SIGN UP
 Support Driver £35  SIGN UP
 Supported Rider £250  SIGN UP

We are currently working on the exact route for 2017 after some feedback from the 2016 event, so we will be able to share this with you soon. In the meantime here is last year’s itinerary for you to get an idea of what the challenge involves:

Day 1 – Cycle from Sunbury on Thames to Salisbury, 94 miles. The first day starts this challenge on a gentler pace with 5,905ft of climbing.

Day 2 – Cycle from Salisbury to Exeter, 105 miles. Day 2 gets a little harder as we head towards East Devon and a total climb of 7,185ft.

Day 3 – Cycle from Exeter to Truro, 105 miles. The toughest day of the challenge with 8,858ft of climbs over the imposing mound of Dartmoor with persistent hills throughout the day.

Day 4 – Cycle from Truro to Land’s End, 48 miles, despite being the shortest day, we still encounter 4,593ft of climbs as we follow the coast to Land’s End and after the previous 3 days of cycling this will test your legs as you cross the finish line. 

Day 5 – Travel home feeling a huge sense of achievement. 

Whether you're an individual rider or looking to sign up a team of willing Heart Riders, this ride is not to be missed.

Contact us

If you would like more information on any of our events, get in touch Monday - Friday 09:00 - 17:00:

Tel: 0845 130 8663
Email: [email protected]

The start

Sunbury Manor School, Sunbury on Thames, Middlesex , TW16 6LF

The Finish

Land's End, Penzance, Cornwall, TR19 7AA

Early bird offer until 31 December 2016

£50 off each option (Support driver not involved in offer)

Independent rider

You will have to arrange your own support vehicle and driver. It can be just you and a driver or a bigger team. As long as you can transport yourselves and all your bikes to and from the start / finish venues each day. 
Riders will need to register individually online and include a team name. 
Support drivers will also need to register online and give a team name. 
Entry fee - £150*
Fundraising goal - £1000 (50% is due by 30 April 2017)

BHF Supported Rider

This option is for riders who want to come along either on their own or as part of a team and not have to worry about transport and travel on the event. The BHF will transport you, your bike and your luggage each day from finish line to hotels, hotels to start lines and back to London once the event has finished. 
Entry fee - £150
Transport costs - £100
Total to pay - £250*
Fundraising goal - £1000 (50% is due by 30 April 2017)

* Entry fee is non-refundable and non-transferable


What’s included in your challenge costs:

  • Event specific cycling jersey (t-shirt for support driver) 
  • Bespoke event medal
  • End of ride dinner – celebrate your success by joining us for a relaxed dinner on Tuesday 13th June at The Queens Hotel in Penzance
  • Water, refreshment and snacks at rest stops
  • Fully signposted routes 
  • Medical support
  • Mechanical support
  • Event photographer
  • Route map – coming soon
  • GPX files – coming soon
  • Fundraising support
  • Training plans
  • Transport for you, your bike and luggage (BHF Supported riders only)


Other things to budget for:


All riders must book and arrange their own accommodation. In order to keep event costs down we do not book any accommodation for you at this event. We have created a list of recommended accommodation for each day. Details to follow once route has been confirmed. 


You will need to pay for your own food during the event. We will provide free water and light snacks at the rest stops however you will need to buy your own breakfast, lunch and dinner. Rest stops will be located near to shops/ cafes/ pubs where you can buy food. 

Travel / bike insurance

We strongly recommend that you take out bike insurance in respect of this event in order to protect against theft, damage or loss. We also advise that you check your home contents policy (if you have one) to see what it covers. You are reminded that BHF cannot be held responsible for any damage to your personal items. 

For more information contact Hannah Epps on:

email: [email protected]
telephone: 07885 277601

Tips and advice

Join our London to Land’s End Facebook event page where you can ask questions and share thoughts with the other BHF cyclists taking part. 

Training support

This bike ride is suitable for regular cyclists; we would recommend that you train seriously for this challenge. We advise that you train for three - six months prior to taking part dependent on your current level of fitness. Remember that you will be cycling for 4 days in a row, so be prepared and train well.
On the challenge, you will be advised to go at your own pace – it’s not a race and the idea is to enjoy yourself.

Our cycling training zone is full of top tips.


Look great as you complete your cycle challenge by wearing your BHF branded Cycling Jersey which you can collect on the first day. 

Our performance cycling range raises awareness of the British Heart Foundation and let's everyone know that you are fundraising for the fight for every heartbeat visit our online cycling shop where you can purchase cycling shorts, jacket and more.


For more information contact Hannah Epps on:

email: [email protected]
telephone: 07885 277601

By signing up to this event you are agreeing to raise a minimum of £1000 towards our fight against heart disease. The easiest way to do this is by setting up a Just Giving page:

Create a fundraising page

Share your page on Facebook, Twitter and by email so your family and friends can sponsor you.


50% of your fundraising will need to be paid in by 30 April 2017 in order for us to guarantee your place on the event. 

If you have not raised this by the deadline we will get in touch to discuss your options. If you are unable to raise the money you will not be able to take part. 

We have lots of Fundraising tips on our website, so take a look.

500 Club

As you will be raising over £500 you will automatically be included in our ‘500 club’, an exclusive group of fundraisers who have raised over £500 for the British Heart Foundation. Before the event, you will receive one of our bespoke ‘500 club’ cycling jerseys (tbc) 

More information regarding the 500 club will be available soon.


This event is organised and managed by the BHF. All money from this event goes towards the costs of the event and towards our life saving research. 

Other useful information