London to Land's End Bike Ride


10-14 June


London to Land's End

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350 testing miles of cycling. 26,000 ft. of brutal climbs. 4 days. 1 finish line moment you'll never forget. 

Our London to Land's End Bike Ride is not easy - but the unrivalled sense of achievement make this a once in a lifetime experience you don't want to miss. 

Sign up today for this unique challenge of a lifetime

More event details

When: 10-14 June

Where: London to Land's End

This epic 4 day challenge will take a team of heroic Heart Riders from the capital on a beautiful countryside route all the way to the iconic finish at Land's End. You'll require grit and determination to complete this gruelling event - but fuelled by the motivation of raising money to fund life saving research, on top of the world class support you'll receive - you'll be experiencing the euphoria of crossing that finish line before you know it. 

London to Land's End Bike Ride - Entry options

  Registration Fee   
 Independent Rider  £150 SIGN UP
 Support Driver £35  SIGN UP
 BHF Supported Rider £250  SIGN UP


Day 1 – Laleham Park to Warminster. 108.5 miles, 2,035 metres of climbing

Day 2 – Warminster to Exeter.86.5 miles, 1,850 metres of climbing

Day 3 – Exeter to Bodmin. 75.5 miles, 2,120 metres of climbing

Day 4 – Bodmin to Land’s End. 76.5 miles, 2,015 metres of climbing

Day 5 – Travel home full of pride and memories that will last a lifetime. 

Full route information will be available in our event information booklet (coming soon).  

Our route has been exclusively designed by Rough Ride Guide

Contact us

For more information, contact Event Manager Hannah Epps on:

telephone: 07885 277601

The start

Sunbury Manor School, Sunbury on Thames, Middlesex , TW16 6LF

The Finish

Land's End, Penzance, Cornwall, TR19 7AA

Independent rider

You arrange your own support vehicle and driver and are required to transport yourselves and your bikes to and from the start/finish venues each day.
It can just be yourself and a driver - or a huge team full of friends, family or colleagues.
All participants, and the support driver are required to register individually online - stating your team name when doing so.  

Entry fee - £150*
Minimum fundraising target - £1000

BHF Supported Rider

This option is for cyclists who want to take part and not have to worry about transport and travel throughout the event. Whether you're taking part on your own or in a team, we will transport you, your bike and your luggage from finish lines to hotels, hotels to start lines and back to London after the event.  

Entry fee - £150
Transport costs - £100
Total to pay - £250*
Fundraising goal - £1000

* Entry fee is non-refundable and non-transferable

What’s included

  • Event specific cycling jersey (t-shirt for support driver)
  • Transport throughout the event for you, your bike and luggage (BHF Supported riders only)
  • Bespoke event medal
  • End of ride dinner – celebrate your success by joining us for a relaxed dinner on Tuesday 13th June at The Queens Hotel in Penzance
  • Event photographer - with all photos available for no extra cost 3 days after the completion of the event
  • Water, refreshment and snacks at rest stops
  • Fully signposted route 
  • Medical support
  • Mechanical support
  • Route map – coming soon
  • GPX files – coming soon
  • Fundraising support
  • Training plans

Other things to budget for


In order to keep events costs down, and give you control over where you stay, we do not book accommodation for any participants at this event. We will recommend accommodation for each night - this information will be available to download and sent to all signed up participants once the route has been confirmed. 


We provide complimentary water and light snacks at the rest stops, however you will need to purchase your own meals. Rest stops will be located near shops/ cafes/pubs where you can buy food. 

Travel/bike insurance

We strongly recommend that you take out bike insurance in respect of this event in order to protect against theft, damage or loss. We also advise that you check your home contents policy (if you have one) to see what it covers. You are reminded that BHF cannot be held responsible for any damage to your personal items. 

If you require assistance or further information on any of the above, please contact event manager Hannah Epps on:
telephone: 07885 277601

Meet your fellow participants

Join our London to Land’s End Facebook event page in order to receive regular event updates and meet your fellow Heart Riders before the big day.

Training support

This event is suitable for regular cyclists, and a minimum of 3 months of training will be required - even for the fittest of individuals. You will be cycling over 350 miles over 4 consecutive days, so be prepared. For some assistance gearing up for the challenge, check out the advice available in our cycling training zone

The event itself is not a race. Participants are encouraged to cycle at their own pace, soak up the atmosphere and beautiful views and enjoy yourself.  


All participants will receive a complimentary BHF branded cycling jersey to wear with pride at the event, which can be collected on the first day.

If you're after some additional kit to wear on the ride or during the training, check out our full range of cycling kit and equipment in our online shop. With all proceeds going towards our life saving research, it gives the term guilt free shopping a whole new meaning!

You're a Heart Rider - spread the word

Signing up for this challenge is no mean feat and we want you to tell all your friends and family just what you're doing and why. To help you spread the word we've created a range of social media profile pictures for you to use. Choose your favourite, upload it and start telling everyone what it means to be a Heart Rider. Don't forget to include a link to your JustGiving page.

Get your family and friends involved

Our events cannot happen without the help of our fantastic volunteers. If you would like to help out in the lead up to this event or on event day then please get in touch with us and we will send you more information.

Contact us

For more information contact Hannah Epps on:

telephone: 07885 277601

Your pedal power will save lives

Heart disease is the UK's single biggest killer. It strikes, often without warning, tearing loved ones away, sometimes without even a chance to say goodbye. This has got to stop. Through funding pioneering heart research, we are determined to put an end to the devastation heart disease causes. But we need your help to make that goal a reality. Through taking part in this event, you'll be raising money that enables us to keep up this work and helps to keep more families together for longer.

The event is organised, funded and managed by the BHF. All money generated goes towards the cost of putting the event on and our research. 

By signing up to this event, you'll be agreeing to raise a minimum of £1,000 in support of the fight against heart disease. If you are unable to raise the money you will not be able to take part.  

How to reach your fundraising target

You're taking on an amazing challenge, and many of our participants surprise themselves with how easily they surpass their target every year, thanks to the overwhelming support from friends and family.

The easiest way to get sponsored is by setting up an online fundraising page. It only takes a couple of minutes to set up and you can then easily share a link to your page on Facebook, Twitter and by email so your family and friends can show their support for the amazing challenge you've set yourself. Make sure you keep it up to date too, share your story - tell people why you're taking part and how you've found your training ahead of the big day. Make your supporters feel like they're a part of your experience - it could make all the difference to your total.

Create a fundraising page

We've also put together a short guide to help you make the most of your page. 
It's not all about online donations either, check out these exciting ideas of other ways to get the pounds rolling in, and have a great time doing so.  There's also a fantastic range of fundraising resources available for you too.

500 Club

As you will be raising over £500 you will automatically be included in our ‘500 club’, an exclusive group of fundraisers who have raised over £500 for the British Heart Foundation. Before the event, you will receive one of our bespoke ‘500 club’ exclusive tops. 

More information regarding the 500 club will be available soon.


For more information, contact Event Manager Hannah Epps on:

telephone: 07885 277601

Other useful information