Game, Set… SOFA. British Heart Foundation delivers comfort to the Wimbledon queue

We served up something unexpected at this year’s Wimbledon – and it wasn’t strawberries and cream. For one day only, we surprised tennis fans by delivering a preloved sofa straight to the iconic Wimbledon queue, offering those in line a chance to rest their legs while highlighting our wide range of affordable, quality second-hand furniture.

The stylish sofa, sourced from our local Kingston BHF store and priced at a bargain £95, was placed right in the heart of the queue. Surrounded by playful signs with messages like “Game, Seat, Match.” and “Ace the Wait,” the setup invited fans to take a break and soak up the atmosphere in comfort. 

Roberta Bennington, who travelled from Northern Ireland to join the queue today, said “When we found out that British Heart Foundation were providing this lovely sofa for the queue this morning, we took full advantage! We’ve enjoyed the whole thing and will definitely be visiting our local store to see more bargains – thank you so much BHF!”

The delivery, which is just one example our convenient nationwide delivery service, was a smash hit with the crowd, giving tennis lovers the perfect excuse to put their feet up and relax in true Centre Court style.

Allison Swaine Hughes, our Retail Director, said: “We loved bringing a little extra comfort to the Wimbledon queue today. It was a fun way to show that our furniture is not only stylish and sustainable, but also available for delivery wherever you need it… even Wimbledon Park! Every item we sell here at BHF helps fund vital research into cardiovascular diseases, so moments like this aren’t just about showing off what we’ve got to offer, it’s about saving lives.”

Whether you're looking for a sofa that’s match-point ready or a dining table that’s a real ace, we offer a fantastic selection of preloved and brand-new furniture available for delivery, plus a wide range of online finds via our eBay store.

In just one year, we save over 54,000 tonnes of goods from going to waste and in the last financial year we sold over 185,000 preloved sofas and armchairs - saving the same amount from going to landfill.