BHF shops
Menswear is flying off our shelves, but why don’t more men donate?
As a quarter of UK men (25 per cent) have never donated clothes to a charity shop, our menswear sales have increased by 35 per cent from the previous year.
Our poll also revealed that men aged 55 and over are the most likely to donate (77 per cent) and of those who have donated clothes to charity shops before, one in ten (10 per cent) said they only give brand new clothes. This autumn, we are urging the public to clear out their wardrobes and donate quality unwanted clothes to our shops.
Preloved is about giving
BHF Retail Ambassador and Love Island star, Dr Brett Staniland recently visited our eBay hub and enjoyed looking through the array of donations. He said: “I’ve always been a huge advocate of shopping second hand and encouraging others to rethink the way they shop. But this poll shows how important it is to think about what items we have in our wardrobes that could be given a new home. The second hand movement isn’t only about taking, it has to be equally about giving.”
“We’re all guilty of keeping clothes and accessories we once loved that no longer fit, or pieces for occasions that have only been worn once. Let’s give them a second chance of life and donate them to our local BHF shops, it’s so simple and easy.”
A quarter of men have never donated clothes
Recognising the popularity of menswear, our new shop in Dalston, London, has bought its menswear offering to the front of the shop, enticing even more customers through its doors. Allison Swaine-Hughes, our Retail Director, said: “It’s fantastic to see how well menswear is selling throughout our shops, eBay and Depop sites. We’ve brought some menswear collections to the front of our shops to entice customers through the doors, but we need donations to keep our shops stocked and raise money for vital lifesaving research.
“With a quarter of men never having donated clothes to a charity shop before, we want to encourage them to do so. We’ve made it incredibly easy to donate your preloved items to us and we hope the nation looks through their wardrobes and donates quality items to us this autumn.”