Fundraising
Three million pound house draw to raise funds for the BHF
Los Angeles-based Omaze has already raised over £100 million to support more than 350 charities around the world thanks to its revolutionary approach to fundraising and we’re excited to be their latest partner.
The house lowdown
Located in leafy Fulham - the ‘Omaze Million Pound House supporting the British Heart Foundation’ is the UK’s first ever three million-pound house prize with a guaranteed winner.The beautiful four storey freehold property boasts three bedrooms and a stunning outdoor office and gym space. Omaze will even throw in £10,000 to help the winner settle in.
The new owner of this spectacular house is free to live in it, rent it or sell it. There’s no mortgage, no stamp duty or conveyancing to pay. The winner of this life changing prize will become an instant millionaire three times over.
Celebrity support for the draw
Our celebrity supporters Penny Lancaster, David Ginola, Yinka Bokinni and Sarah, Duchess of York feature in the launch video for the campaign to encourage people to enter the draw and support us.
Penny Lancaster is no stranger to the heartbreak caused by heart and circulatory diseases. In 2017, her dad Graham suffered a heart attack. Her husband, Rod Stewart also has a close connection to the cause as both of his brothers have undergone surgery for serious heart conditions in recent years.
Penny said: “This incredible house will be a life changing prize for one lucky winner - but more importantly - the money raised through Omaze’s innovative approach to fundraising will help the British Heart Foundation continue its life saving research during these challenging times and well into the future. I’ve seen first-hand how families can be devastated by heart diseases, meaning the money raised will make an immense difference to people right across the UK.”
Covid-19’s impact on fundraising
Despite phenomenal research progress over the last 60 years, heart and circulatory diseases - including heart attack, stroke and vascular dementia - kill one in four people in the UK and are the leading cause of death worldwide. People with many of these conditions are also at increased risk of serious illness if they are infected with Covid-19, making our work more needed than ever.
Eighty percent of the draw profits will go to supporting us. The promotion will raise a minimum donation £100,000, with an estimated raise of £500,000. This comes at a time we’re having to cut our funding for new research in half due to the devastating impact of Covid-19 on our fundraising.
‘Omaze is a win-win for both charities and donors’
CEO and Co-Founder of Omaze Matt Pohlson said: “We’re honoured to support the British Heart Foundation and help them reach a new audience to raise as much money as possible that will go to support their work.
“The BHF is a cause that really resonates with me personally as I’ve had major complications with my heart that actually lead to me being declared dead for four minutes a few years ago. The kind of pioneering research that the BHF undertakes is exactly why I’m still standing today. It’s genuinely life saving work.
“Omaze is a win-win for both charities and donors. By offering an incredible prize like this three million-pound home, we’re giving people the chance to win, while also introducing charities to donors they wouldn’t have access to otherwise. We’ve found this method of fundraising is making a big difference to causes all around the world.”