BHF and Tesco join forces in new healthy living partnership

9 January 2018        

The British Heart Foundation, Cancer Research UK and Diabetes UK have today come together with Tesco to help tackle some of the UK’s biggest health challenges.

Fruit bowlThe partnership, “Little helps for healthier living”, brings together the skills and expertise of some of the UK's biggest health charities with the scale and reach of Tesco to help lower the risk of cardiovascular disease, cancer and Type 2 diabetes.

Over the next five years, the four organisations will work together to help Tesco’s 300,000 UK colleagues and millions of UK shoppers by removing the barriers to healthier habits.

Working together

A key starting point will be to establish the UK’s leading workplace health programme, providing the Tesco workforce with healthy deals and discounts, free health checks, and a growing focus on supporting the mental health of colleagues.

The four organisations have pledged to share the findings from their work across the wider UK health community to help accelerate progress towards national and international public health goals. The aim is to bring about a measurable improvement on the health of the nation, by developing Little Helps that make a big difference to shopping baskets all over Britain.

Speaking ahead of the launch of the new partnership, Dave Lewis, Chief Executive of Tesco, said: “We’re combining the skills and expertise of the UK’s leading health charities and the UK’s leading food retailer to tackle the biggest health challenges facing the nation. That gives us huge potential to make a real difference to the health choices people make. 

“Together with the British Heart Foundation, Cancer Research UK, and Diabetes UK, we want to help people take small steps on their own terms to develop healthier habits. This is about unlocking the energy, knowledge and reach of our different organisations to help people take little steps to healthier living across the whole country.”

Promoting healthy habits

Simon Gillespie, Chief Executive of the British Heart Foundation, said: “This unique partnership has the potential to significantly lower the risk of some of the UK’s deadliest diseases. Working together, we can create initiatives that inspire people to take steps to change their behaviour. Measuring the impact of these initiatives could also pave the way for new and innovative strategies for empowering staff and communities to take control of their health in ways that can be adopted across the country.”

Over the next five years, the new partnership will help to encourage and support sustainable, measurable changes in behaviour, through a series of targeted activities and campaigns aimed at reducing the risk of cardiovascular disease, cancer and Type 2 diabetes. These will include:

Developing the UK’s leading workplace health programme for Tesco’s 300,000 UK colleagues;
• Aligning communication campaigns in store and online with national health campaigns;
• Training Tesco pharmacists to help them better support customers in the prevention and management of cardiovascular disease, cancer and diabetes;
• Sharing anonymised sales information to help develop insight on health policy and public health programmes;
• Fundraising for more health research – innovative and engaging fundraising initiatives that help customers and colleagues raise money for the three charities.