DFS partnership raises £13 million for the British Heart Foundation

8 June 2017        

DFS staff celebrate raising £13 million for the BHF

DFS, the sofa manufacturer, has now raised £13 million for the British Heart Foundation (BHF) through the sale of customers’ old sofas in BHF Furniture & Electrical stores across the UK

DFS marked the milestone in the partnership today, enlisting the help of Olympic gold medal winning gymnast Max Whitlock in the celebrations. Max, a DFS Team GB ambassador during Rio 2016 has created a 13-minute at home workout video, showing how people can get fit in the comfort of their own home.

DFS’ partnership with the BHF launched in 2012 to help the charity with its fight against coronary heart disease – still the UK’s biggest killer. The partnership sees the BHF offer a free removal service to any customer who chooses to buy their new sofa from DFS.

Customers of DFS can call the BHF once they’ve received notification of delivery of their DFS sofa and the BHF will collect their old sofa free of charge and at a time and location convenient to the customer. Sofas are then taken to one of the BHF’s 170 Furniture & Electrical stores across the UK and helps to vital funds towards their life saving heart research.

Toni Wood, Chief Marketing Officer at DFS comments, “It’s fantastic to see how our customers’ old sofas have raised so much money for the British Heart Foundation, and we’re very honoured that Max has created this workout video to celebrate the £13m milestone and help raise more awareness. The money made has already helped the BHF fund more life saving heart research to beat the UK’s single biggest killer. We know our customers also love to know that their old sofas aren’t going to waste. Our unique partnership means that DFS customers are able to get rid of old sofas conveniently and be proud that the money raised makes a big difference to heart survival rates in the UK.”

Getting a new sofa in the future?

If you are getting a new sofa in the future, why don't you donate your old one to the BHF and help fund life saving heart research. 

Donate to your local BHF shop