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Accelerate

Strengthening our organisation for the future.

Group of colleagues taking part in a workplace photoshoot, posing with British Heart Foundation flags and props in front of a studio backdrop.

Investing in our people

Underpinning all our key highlights from this year’s Annual Report is the strength of our organisation: our people, systems and culture. This year, we launched a new people strategy focused on skills, smarter working and equality, diversity and inclusion (EDI).

Advancing our EDI ambitions

We also set new EDI ambitions, achieved a 0% gender and ethnicity pay gap, and published an anti-racism statement setting out how we are tackling systemic racism.

Powered by our people and volunteers

Colleague engagement remains strong, and more than 20,000 generous volunteers supported us over the year, from collecting stock in our shops to stewarding our incredible events.

Investing in technology and innovation

Alongside this, we continued to invest robustly in our technology foundations, including the responsible use of AI, to improve the speed and efficiency of our work.