However, trends show that smokers and ex-smokers are increasingly using e-cigarettes as a smoking cessation aid.
Evidence on the safety and long-term effects of e-cigarettes is still emerging. More research is needed into the efficacy and health impacts of these products, and the extent to which they act as a gateway for people to start smoking.
We recognise that e-cigarettes are increasingly being used as a cessation aid. It is therefore important they should be regulated (and responsibly marketed) for this purpose.