

Research we commissioned with OnePoll found that more than a quarter of UK adults can’t think of a single accomplishment they are truly proud of in the last 12 months.
A survey of 2,000 people revealed a lack of confidence, money and fear of failure hold them back from doing things they think would give them a sense of pride.
While one in five looked back on taking part in a sporting event with pride, such as running a 10k, half marathon or a distance bike ride.
We want to inspire those who are looking for a new challenge during the health kick season to sign up to one of our feel-good events. From our flagship London to Brighton Bike Ride, our exhilarating Bournemouth Pier-to-Pier open water swim and treks, we have something for everyone.
Take on a challenge with us
Dan Geneen, Head of Events Marketing at the British Heart Foundation, said: “The new year is a time where many are thinking about their health and wanting a challenge to aim for to help drive them towards their goal – and signing up to a BHF event such as runs, bike rides and so on are a great motivator to do so, while also driving a real sense of accomplishment.”
“In 2024 we want to continue to help people achieve these goals and have loads of events like our iconic London to Brighton Bike Ride and Bournemouth Pier to Pier Swim that can help people across the UK feel proud of themselves.
“Big or small, it’s important to test yourself as well as to look after your health, so this way you can achieve both. And by completing an event for the British Heart Foundation, you’re raising vital money for lifesaving research to help look after others health too.”
We are supporting more than 60 events across the UK and are the official charity partner for the AJ Bell Great Run Series. Find the event that is right for you and feel pride in joining Team BHF.