We're giving supporters the chance to be a part of history and help the seven million people suffering from heart and circulatory disease after unveiling The Heart of Steel.
The Heart of Steel is a project that has been three years in the making, after partnering with former steelworker turned renowned sculptor Steve Mehdi. Donations from the Heart of Steel will go towards the our life saving research into heart and circulatory diseases, such as stroke, coronary heart disease, diabetes and vascular dementia, which kills one in four people in the UK.
Standing at 2.4 metres high, the Heart of Steel is an art sculpture that has around 150,000 spaces for people to engrave their name, or the name of a loved one, for a donation of £20.
People can leave a lasting legacy by making a declaration to beat heartbreak forever or a touching tribute to parents, grandparents, siblings or best friends online by visiting bhf.org.uk/heartofsteel. Their name will then be engraved on the Heart of Steel.
The Heart of Steel is being displayed at Meadowhall Shopping Centre in Sheffield and has been carefully-crafted with the generous support of Yorkshire businesses. The home of the Heart of Steel is particularly poignant, as the region has the highest level of death rates from heart and circulatory disease in the UK. It also represents the long heritage of the steel industry and the new technologies and specialised manufacturing that has redefined South Yorkshire.
Chrish Perera, Head of Field Operations at the BHF, said: “Heart and circulatory disease devastates the lives of millions of families in Yorkshire and all over the UK. We think it’s fantastic that people can be a part of history by permanently etching their name, or the name of a loved one, on the Heart of Steel, whilst also helping to fund the British Heart Foundation’s vital research.”
"The Heart of Steel possesses an emotional strand that reaches across many generations."
Steve Mehdi added: “The Heart of Steel possesses an emotional strand that reaches across many generations. I have been deeply touched by the people who have donated so far and the stories they have shared. My thanks must go to the companies that have supported the project, the British Heart Foundation for their tremendous vision, and the tireless effort of countless people who have made the Heart of Steel what it is today.”
Darren Pearce, Centre Director for Meadowhall, said: “The Heart of Steel is an incredibly moving monument and its emotional value will only increase as the names of those we cherish, admire and remember make their mark. As a company that’s operated at the heart of Sheffield for almost 30 years, it’s truly an honour to host it here in our mall.”