The British Heart Foundation becomes the first UK charity to collect donations through Amazon Alexa

22 October 2018        

For the first time, you can donate furniture, electrical items or money to The British Heart Foundation through Amazon Alexa.

lady in kitchen with Amazon Echo on a table

We have launched an Alexa skill so our supporters can make a one-off donation through Amazon Pay or organise a free and fast collection of unwanted furniture and electrical items, which will be sold in one of our 180 Furniture and Electrical stores in the UK.

We are the first organisation in the world to enable our supporters to arrange a collection of furniture and electrical items through Amazon Alexa and the first UK charity to receive donations through Amazon Pay.

Money raised through the Amazon Alexa skill will help fund over £100 million a year for pioneering research into heart and circulatory conditions such as coronary heart disease, stroke, vascular dementia and their risk factors like diabetes.

Commenting on what this launch means for the charity, Simon Gillespie, our Chief Executive, said: “The launch of this new project marks an incredibly exciting time us as a charity and highlights our ambition to embrace new technologies in our quest to fund more research for the seven million people in the UK living with heart and circulatory disease. 

“More people than ever own a digital assistant like the Amazon Echo and it’s really exciting for our supporters to be able to use their device to support life saving heart research. We’re constantly adapting as an organisation to be where our supporters are and to give people choice to make donating as easy as possible. We’re excited to add the Amazon Alexa onto a long list of ways that people can help fund our life saving research. But whether it’s over the phone, online, by post or via your Amazon Alexa, by donating to us, you will be bringing us one step closer to beating heartbreak forever.”

“We are delighted to support The British Heart Foundation in finding more innovative and convenient ways for people to help those living with heart and circulatory disease,” added Doug Gurr, UK Country Manager at Amazon and our Chair of the Board of Trustees. “We hope connecting millions of Alexa customers to the British Heart Foundation will make a real and positive difference to the seven million people living with cardiovascular disease in the UK today.”

How does it work?

1. Simply enable the Alexa skill through the Alexa app or just by asking through an Alexa-enabled device like Amazon Echo. 

2. Just ask “Alexa, ask British Heart Foundation to collect my furniture,” or “Alexa, open British Heart Foundation and donate money.”

3. After a donation is made, Rebecca Shorrocks, 36, shares her story and thanks supporters for donating to the BHF. Becky was diagnosed with ARVC, a rare genetic disease of the heart muscle in February 2017 that puts her at a high risk of suffering a cardiac arrest. She has been fitted with an internal defibrillator called an ICD, which is able to shock her heart back to a stable rhythm if this happens.  

Find out more about our Amazon Alexa skill