Whether it’s a comedy Christmas jumper or sparkly sequin dress, the majority of party goers will only wear their new festive threads once before discarding them, according to a new survey.
The figures we've released show that over half of us will be going to a Christmas party this festive period, with six in ten party goers buying at least one new outfit. But once January hits, a similar proportion say those sought-after garments will never be worn again.
This is particularly surprising considering the astronomical cost of Christmas party wear, with the average outfit costing £85. And perhaps rather surprisingly, it’s men more than women who are racking up the cost, spending an average of £105 per outfit – compared to £74 for women.
Our survey, which we hope will encourage the people to buy and donate Christmas party wear to our 560 nationwide clothing shops, found that the group most likely to follow the ‘fast fashion’ trend were 25-34 year olds – despite spending an average of £96 on each of their glamorous looks, nearly three quarters of millennials would only be wearing them once.
59% of UK adults admitted to storing their Christmas party outfit at the back of their wardrobe once worn and a shocking 5% actually go as far as to throw their clothes away. 1 in 7 respondents donate them to charity.
Allison Swaine-Hughes, our Retail Director said: “It’s clear from these stats that Christmas is a time of year when shoppers are more likely than ever to simply wear an outfit once then forget about it. At the BHF, we want to encourage Christmas party goers to check out the fantastic range of party wear at their local BHF shop and party the night away in a pre-loved look - or simply donate their outfit to us afterwards to help us fund our life-saving heart research.”
The survey also showed that when it comes to splashing the cash, it was Londoners who are most likely to spend big on their Christmas party look - with an average spend of £110 per outfit, compared to the South East who spend £77 on their outfits. Londoners were also most likely out of all the regions to only wear their Christmas party outfits just the once, with 70% of those in the nation's capital only wearing their Christmas outfit once, compared to 51% of respondents in the North West.
“Last year alone, the BHF saved 70,000 tonnes of clothing from landfill, turning unwanted goods into £30 million for life saving heart research”, adds Alli. “Your pre-loved sequins could help us shine a light on scientific breakthroughs and help those in the UK living with heart and circulatory diseases.”
Every item sold in BHF shops will help to raise vital funds for research into heart disease, stroke, vascular dementia and diabetes. Donating to the BHF couldn’t be easier - shoppers can simply visit their nearest shop or take advantage of the free collection service.
Find your nearest BHF shop