New statistics reveal that two fifths of Brits eat chocolate for three meals a day

13 February 2017        

Category: Fundraising

a woman looking longingly at a plate of biscuits New statistics for our DECHOX campaign reveal just how obsessed we are with chocolate. Over half of Brits fail to realise just how many calories are in their favourite chocolate treats, while almost two fifths  confess to eating chocolate for breakfast, lunch and dinner.  

The survey of 2,000 UK adults showed nearly six in ten underestimate just how many calories are in a typical chocolate bar (56%) and around half don’t realise how many calories are in our favourite chocolate treats including a chocolate chip muffin (50%).

Well over two fifths of us (44%) say we feel guilty after overindulging on sweet treats, and with almost two fifths (36%) saying chocolate is sneaking its way into every meal of the day, it's no surprise that one in ten feel their chocolate habit has officially got out of hand (9%). A quarter of us have even resorted to eating chocolate in secret (24%), away from prying eyes.

The statistics also revealed that we start to become more health-conscious in our early 20’s. Women were found to start feeling guilty about gorging on chocolate from 24, compared to most men from 28. 

What does the expert say?

Tracy Parker, one of our Heart Health Dieticians, said: “It’s no secret that we’re a nation of chocoholics. While it's fine to treat yourself now and again, this survey shows how chocolate is becoming commonplace in our diets – almost from the moment we wake up to when we go to sleep. 

“By challenging yourself to a DECHOXthis March you can help eliminate temptation whilst raising funds for our life saving research. By ditching chocolate, you can kick start some healthier habits, and help fund the breakthroughs that will see us beat heart disease for good.” 

Take on a DECHOX 

Even though a fifth of people (20%) rank chocolate as the hardest thing to give up, it seems there is still hope for a nation clearly infatuated with chocolate.  

Over a third of people remain confident that they could give up chocolate for a month (36%).

So why not take part in DECHOX this March and take on the challenge?

We are calling on chocolate-lovers across the UK to give up their favourite chocolate treats for March and get sponsored to raise money for vital research into heart and circulatory disease, which affects around 7million people in the UK.