Hearty Lives

People living in the poorest areas of the country are, on average, more likely to die from cardiovascular disease (CVD) than people living in the richest.

Our Hearty Lives programme aims to reduce these inequalities in heart disease through working in partnership with local authorities, the NHS and non-profit organisations to improve the health of people at greatest risk of CVD.

Since 2009, over 159,000 people have taken part in Hearty Lives activities.


We conducted an external national evaluation which undertook a review of the operation of Hearty Lives over its first three years. The evaluation showcases a variety of key findings, case studies and in-depth evidence of local impact and behaviour change as a result of these community projects being run across the UK.

In August 2013, we announced an additional £1.2 million of funding for projects that aim to reduce the risk of CVD for children and young people across the UK. By encouraging young people to adopt a healthier lifestyle growing up, we can help them reduce their risk of serious ill-health in the future.

Some of the ways we help

  • Funding a lifestyle coach to help residents in Barking & Dagenham improve their heart health.
  • Running weight management courses for overweight children and young people in Scotland.
  • Helping people with learning disabilities and their carers live healthier lifestyles in Great Yarmouth
  • Running a health and fitness programme in partnership with Barnsley Football Club for local men at risk of heart disease
  • Promoting smoke-free homes to prevent children and young people from taking up smoking in Blaenau Gwent in Wales.

More information

For more information about Hearty Lives please email [email protected]