About our 30 a Day campaign

Our 30 a Day campaign sets out to tackle one of the most important issues affecting the health of older adults – physical inactivity.

See below to download our Active for Later Life Toolkit

Inactivity is responsible for around 20% of cases of coronary heart disease in the UK, as well as increasing the risk of other life threatening diseases.

Around 35,000 people in Britain die every year due to physical inactivity. That’s one person every 15 minutes.

People over the age of 50 are at much greater risk from heart disease. This makes getting active all the more important, but many people don’t realise this. Only 30% of 50-64 year olds are active enough to safeguard their health.

Our 30 a Day campaign aims to tackle this in two ways:

Showing the over 50s how easy it can be to get active

Urging government to take a lead in helping over 50s to get active.

You can download our Active for Later Life Toolkit below:

 

Part 1 Part 2 Part 3 Part 4 Part 5 Part 6

 

 

 

 

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See also...

Policy Calls
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