With Muamba's help, we're shooting for more
We've teamed up with the Premier League and Sky Sports
to help fill football stadiums with more life-savers, capable of
helping someone who has had a cardiac arrest.
Our new appeal, supported by Fabrice
Muamba, the Premier League and its clubs, is asking for
help to train more people in emergency life
support skills, including CPR.
It costs us around £5 to train someone
with the skills to save a life.
Our Life-saver appeal
was officially launched at the 10 stadiums hosting this
weekend’s Barclays Premier League
matches, including Bolton Wanderers’ Reebok Stadium. We're
urging fans of the beautiful game to donate
£5 to the British Heart Foundation to create another
The appeal is
also being supported by Wolves
and England midfielder, Matt Jarvis.
Our Director of Fundraising, Louise
Parkes, said: “The collapse of Fabrice Muamba has shown just
how important it is for more people to know how to use CPR to
help someone who’s had a cardiac arrest.
“We want every seat in
every stadium across the UK to be filled by someone who
knows how to help in a medical emergency. That vision could become
a reality because it costs just £5 to equip someone with the skills
to save a life.
The best result we can hope for is scores of generous donations which will help us to continue our life-saving work
“The best result we can
hope for this weekend is scores of generous
which will help us to continue our life-saving
Fabrice Muamba used
Twitter to urge fans to
support our appeal by donating £5.
We teach simple skills that save
lives through our Heartstart
initiative, including assessing an unconscious patient,
performing CPR, dealing with choking and serious bleeding, and
helping some that may be having a heart
We also help place vital defibrillators where they are needed the most.
We've placed 6,000 in the community since we started donating them
in 1996. We know of at least 230 lives that have been
saved through our investment.
The Life-saver appeal has
been promoted in match day programmes, on advertising boards
and on a giant on-pitch flag before each match.
The appeal will also be promoted in our
700 shops across the UK.