Our Food4Thought campaign aims to help tackle
childhood obesity and encourage children to lead a healthier
lifestyle. Multi-talented street dancer and performer, Akai, now
13, has been helping us get our message across through his high
energy song and dance performances.
Akai has performed at two schools for our campaign this year and
has spoken to pupils about how he needs to stay fit and healthy in order to keep up his
energetic performances. He helped Queen Elizabeth's
High School in Gainsborough finish the summer term
with a bang by performing some of his new songs along with his
backing dancers as a reward for pupils who won our competition to
make healthy snacking more appetising.
The school was one of 30 that took part in our
pilot project in which children helped to stock and sell healthy
snacks in a vending machine. As part of the
project, schools also competed in an oline game, called
Snackville, in which they had to look after the
health of pupils in a virtual school and build a business empire
based on healthy vending machines.
Here's how Akai kicked off the campaign, and
watch this space for our new film of his latest
performance - it's coming soon!
Junk food marketing
manufacturers are advertising junk food products directly to
children while they play online. By exploiting loopholes in current
regulations they're able to market unhealthy products
directly to children.
There is a ban in place on advertising
unhealthy products during children's television programmes. We're
demanding consistent advertising regulations
across all forms of media to protect children and their future
health. Help us convince the government that tighter
regulation is needed for online marketing by using our
template to email Maria Miller the Secretary of State for Culture,
Olympics, Media and Sport.
Our survey has found kids are turning
their backs on fruit and veg in favour of snacks laden with
fat, salt and sugar. With a third of children in the England aged
11-15 now overweight or obese, healthy eating should be a very
important part of every child's day.
Tips for healthy
Make healthy eating fun
What should your
child’s weight be?
Discover how you can
eat healthily on a budget
Learn how to make a
tasty and heart healthy breakfast for your kids
Do you have to ban
junk food at the dinner table?
Kids need at least 60 minutes of
exercise each day to help them grow and develop. The
problem is up to 30 per cent of boys and 40 per cent of girls
aren't hitting that target.
Get help getting
your kids on the go
Learn what we think
about getting children more physically active
Our websites for children and young people aim to
help the next generation learn all they need to
about what they can do to
keep their heart in tip top
Visit Yheart for all the latest downloads, events and competitions
for young people
Find exciting games and brilliant activities at CBHF