Food4Thought 
Food manufacturers are advertising junk food
products directly to children while they play online. By exploiting
loopholes in current regulations they're able to market unhealthy
products directly to children.
There is a ban in place on advertising
unhealthy products during children's television programmes. We're
demanding consistent advertising regulations
across all forms of media to protect children and their future
health. Help us convince the government that tighter
regulation is needed for online marketing by using our
template to email Jeremy Hunt the Secretary of State for Culture,
Olympics, Media and Sport.
Email Jeremy Hunt
Some of the tactics used online by food manufacturers
include:
- free games
- gifts and downloads
- the use of fun characters
- the use of social networking sites
See these tactics in action and learn to
market our fake product, the Lard Bar.
Working with the Children’s Food Campaign our report -
The 21st century gingerbread house: How companies are marketing
junk food to children online – assesses how brands
bombard kids online in a bid to push products that
are high in fat, salt and sugar.
We know that in the UK, children’s diets tend to contain too
much fat, salt and sugar and this could have serious implications
for future levels of heart disease and other life-threatening
illnesses.
This year's Food4Thought campaign, with the
help of superstar street dancer Akai, is tackling the threat of
childhood obesity.
We're encouraging parents, kids, teachers and
politicians to all think carefully about the food the next
generation are eating, and the amount of exercise they're getting
each day.
Healthy eating
Our survey has found kids are turning
their backs on fruit and veg in favour of snacks laden with
fat, salt and sugar. With a third of children in the England aged
11-15 now overweight or obese, healthy eating should be a very
important part of every child's day.
Tips for healthy
lunchboxes
Make healthy eating fun
What should your
child’s weight be?
Discover how you can
eat healthily on a budget
Learn how to make a
tasty and heart healthy breakfast for your kids
Do you have to ban
junk food at the dinner table?
Physical Activity
Kids need at least 60 minutes of
exercise each day to help them grow and develop. The
problem is up to 30 per cent of boys and 40 per cent of girls
aren't hitting that target.
Get help getting
your kids on the go
Learn what we think
about getting children more physically active
Get online
Our websites for children and young people aim to
help the next generation learn all they need to
about what they can do to
keep their heart in tip top
condition.
Visit Yheart for all the latest downloads, events and competitions
for young people
Find exciting games and brilliant activities at CBHF
