Sex and social media easier to give up than chocolate for millions

31 January 2019        

Category: Fundraising

We reveal that the UK consumes 13,000 tonnes of chocolate each week, the same weight as 1,000 double decker buses. 

woman looking at chocolate cake in despair

Millions of chocoholics say they would find it easier to give up sex, coffee and social media than chocolate, according to a new survey we conducted. 

The figures, which reveal the nation’s unhealthy obsession with chocolate, show that around 1 in 6 respondents would find it easier to give up sex, while a fifth of people would rather kick their coffee habit. If these results were repeated nationally, around eight million adults would find it easier to give up sex and 10 million would rather ditch caffeine than chocolate. 

Over a fifth polled would rather give up social media or nights in watching their favourite shows on Netflix. 

The UK population eat 13,000 tonnes of chocolate a week

The nation’s infatuation with chocolate is clear to see and it seems that many can’t get the sweet stuff off their mind. On average, people think about chocolate five times a day – the equivalent of 1,825 times a year. 

This leads to the average person eating chocolate six times a week, consuming around 240g - the equivalent of six small chocolate bars. In total, the adult population in the UK consumes an estimated 13,000 tonnes of chocolate a week – the same weight as over 1,000 double decker buses. 

For many people, the extent of their love for chocolate leads to them keeping it hush-hush by indulging away from prying eyes. Over a third of people have admitted to waking up in the middle of the night and eating chocolate, and over two fifths of the population have waited until a partner, friend or family member has left the room before tucking into their chocolate treats. 

People just can’t seem to live without chocolate, with only a fifth of the population previously attempting to erase chocolate from their diet.

Go chocolate-free to fund life saving research

We have released these figures on the eve of our Dechox campaign – where we ask the nation to put their willpower to the test and give up chocolate for the month of February to raise funds into life saving research. 

Daniel Field, Head of Dechox at the British Heart Foundation, said: 

“Our love of chocolate is plain to see and we are undoubtedly infatuated with the sweet stuff. From the moment we wake up to go to sleep, this survey reveals the lengths people will go to so they don’t have to part with their chocolate.   

“By challenging yourself to a Dechox this February, you will be able to put your will power to the test whilst raising funds for our vital research. Ditching the chocolate for 28 days will leave you feeling like you’ve conquered something huge and the money you raise will help fund breakthroughs to help beat heart and circulatory diseases for good.”

Sign up for Dechox