Jake Quickenden fronts our DECHOX campaign

21 February 2017        

Category: Fundraising

topless man using a saw with photoshopped chocolate

The X-Factor star and former I’m a Celeb finalist Jake Quickenden is going on a DECHOX for us and is challenging the nation to join him as he gives up chocolate this March.

The TV-star is fronting our DECHOX campaign to help fund life saving research and gave a new meaning to hot chocolate as he stripped off for a chocolatey photoshoot. He is now calling on fellow chocoholics across the UK to ditch the sweet stuff and DECHOX next month. 

Money raised through sponsorship will help fund our vital research that will help us better understand how to prevent, diagnose and treat heart disease. 

Whatever the motivation, DECHOX is the perfect fundraiser for chocolate-obsessed Brits to show their charitable side, get that little bit healthier for 2017 and to put their willpower to the test. 

Jake said: “Millions of people across the UK have experienced first-hand the devastating impact of heart disease which can affect anyone, no matter how old you are or how healthy you might be. That’s why I’m supporting the British Heart Foundation’s DECHOX campaign, and getting as many people as possible to ditch chocolate this March.

“I’m a bit of a chocoholic so I know this will be a tough challenge but your support will help fund vital research that could save lives. By signing up to DECHOX, you can help the British Heart Foundation beat heart disease for good.”

Go on a DECHOX

In 2016, over 18,000 DECHOXERS took part, raising an incredible £860,000 for our ground-breaking research. We are now calling on even more of you to get involved this year. 

Each year, around 160,000 lives are cut short by heart and circulatory disease – that’s one every three minutes. By joining the thousands of other DECHOX champions you can help keep more hearts beating.