Gemma Atkinson, Melanie Sykes, Kate Thornton, Amanda Byram, Angellica Bell and Glynis Barber looked sensational in scarlet as they stepped in front of the camera to support us.
These inspiring female celebrities are helping to raise awareness of women and heart disease and supporting our Bag It. Beat It. campaign.
About the shoot
The BHF partnered with acclaimed fashion photographer Elisabeth Hoff for an empowering photoshoot to raise awareness of women and heart disease this September. Each year 76,000 women die of heart and circulatory disease in the UK, which equates to a quarter of all female deaths, however many people still perceive it as a disease that only affects men.
We are encouraging everyone across the UK to help more women survive heart disease, by taking part in Bag It. Beat It. and donating any unwanted items to their local BHF shop to help fund life saving research. Every item donated, including clothes, accessories and books will help in the fight for every heartbeat.
Hear from one of the stars
Emmerdale star, Gemma Atkinson said: “It is a charity so close to my heart after losing my dad and grandad to heart disease. The shoot day was really emotional for me but I couldn’t be more proud and thankful to the British Heart Foundation.
“I was also shocked to learn that there are around 3.5million women living with heart and circulatory disease in the UK.
“It’s only through the BHF’s pioneering heart research that we can help prevent women suffering from and losing their lives to heart disease. Please support this vital research by donating any unwanted items to your local BHF shop and help to Bag It. Beat It. this September.”
Our Senior Cardiac Nurse, Lucy Wilkinson said: “Heart and circulatory disease is a devastating reality for millions of women across the UK but, worryingly, many people still perceive it as a disease that only affects men.
“We are hoping this awareness-raising campaign will get people to see that heart disease is a very real health risk to women. We would encourage everyone to familiarise themselves with the signs and symptoms of heart disease.
“Our life saving research is vital in helping to find the next breakthrough in the prevention, diagnosis and treatment of heart disease which is why we are asking everyone to donate to their local BHF shop this September.”
How can I help?
You can help the BHF by getting involved in Bag It. Beat It. this September - simply fill a bag with good quality clothes, shoes, accessories, books, CDs, and bric-a-brac and take it into your local BHF shop. We even offer free collection for donations.
Get involved in Bag It. Beat It.