We invite the nation to trek for research after revealing the most unvisited UK destinations

24 October 2016        

Category: Fundraising

people hiking through the countryside

We can reveal the top 10 most famous UK sites that are going unvisited by millions of Brits. With a third of people choosing not to take a short break in the UK last year (33%), we are encouraging the nation to go off the beaten track and get exploring with our programme of walks and treks, to help raise money for heart research. 

What we found

Our statistics discovered that although renowned across the globe, the number one most hidden treasure in the UK is Northern Ireland’s Giant’s Causeway, with nine out of ten people polled failing to visit, including close to a quarter (23%) of people from Northern Ireland.

Second on the list is the historic Hadrian’s Wall, with four in five (80%) not taking the trip, followed by the Angel of the North, with over three quarters (77%) having not set eyes on the impressive statue.

Coming in fourth place is South Wales’ mountain range, the Brecon Beacons, with three quarters (75%) of UK residents having failed to visit the National Park. 

But it’s not just the countryside air that people aren’t taking advantage of on their holidays. In joint fifth place of Brit’s most unvisited national landmarks are the two oldest, and most prestigious Universities in the UK – Oxford and Cambridge. Seven in ten (70%) haven’t visited the tourist attractions clustered around its city centres in the heart of rural England. 

In joint seventh place, with two thirds of people (66%) in the UK still waiting to visit, is Snowdonia National Park, featuring Wales’s highest mountain, and the national cultural hub of Glasgow. 

Finishing off our top 10 list, with close to two thirds not visiting, is Peak District National Park, (65%) and the largest, most populous island in England – the Isle of Wight (64%).

Trek for research

Signing up to one of our treks is a fun and healthy way to make the most of our beautiful scenery and iconic heritage sites.

Adam Brockett, BHF Events Manager said: “The UK is bursting with incredible must-see destinations and it’s a real shame that they’re going unseen which is why we’re encouraging people to sign up to one of our treks. 

“Including a range of terrains and distances, from the city to the countryside and coast, you will also be helping fund life saving research that will benefit the estimated 7 million people in the UK who suffer from cardiovascular disease.” 

Included in the BHF’s programme of treks on British soil are the charity’s series of 100km treks, with hundreds having already walked from London to Brighton, London to Oxford and Glasgow to Edinburgh. If 100km sounds like too much, people can also choose to sign up to walk around 50km during the day or night.