Bloggers and Youtubers, including Louise Pentland (aka a Sprinkle of Glitter), Niomi Smart, and Lydia and Lucy Connell, joined Victoria Magrath from InTheFrow to launch our curated blogger pop-up shop #INTHEFROWxBHF.
Throughout the evening, guests browsed items donated by Victoria and other well-known bloggers. This includes clothing, beauty items and accessories from brands such as Reiss, Hobbs, Dior, Burberry, and Benefit.
At the launch
DJ Zoe London got the party started and guests enjoyed cupcakes from Lola’s Cupcakes, drinks from Barefoot Wines and canapes from Peardrop London.
#INTHEFROWxBHF pop-up shop opens at 11am on Friday 3 June at 35-37 Neal Street, Covent Garden, London WC2H 9PR until Saturday 11 June, giving shoppers a chance to buy items from their idols’ closets for bargain prices.
The shop will be selling lots of designer items donated from Victoria's wardrobe and beauty collection, as well as donations from other bloggers and key fashionable pieces from our 750 shops across the UK.
All the money raised will help us fund life saving research to fight coronary heart disease, the UK’s single biggest killer.
Hear from Victoria
Victoria Magrath from InTheFrow said: "It’s been fantastic launching #INTHEFROWxBHF tonight and seeing the shop come together after lots of hard work. I have been a supporter of the British Heart Foundation for a long time now and have always donated my clothes to their shops when I’m having a clear out.
“The pop-up shop has provided me with a great opportunity to raise even more money for the BHF to help fund their vital research. I hope lots of people come and visit the shop while it’s open to pick up some great bargains and support the fight against heart disease."