Our corporate partner, Tesco, will offer children free fruit when their parents are shopping, as a little help for kids to eat more healthily.
The scheme, which is being launched in over 800 Tesco stores across the UK, is aimed at creating healthy eating habits among kids and to make it easier for children to get the fruit and vegetables they need.
The initiative comes after recent research suggests that on average children in England eat only about three portions of fruit and vegetables a day, far lower than the government’s recommendations of five-a-day.
The scheme is being supported by the National Charity Partnership, made up of us, Tesco and Diabetes UK, where we are all working together to help change the nation’s health for the better.
A healthy diet reduces risk
Simon Gillespie, our Chief Executive said: “A healthy diet can help reduce the risk of heart disease, the UK’s single biggest killer. It also prevents you from gaining weight, reducing your risk of Type 2 diabetes and high blood pressure.
“It’s great to hear about Tesco’s new ‘Free Fruit for Kids’ initiative. It’s a positive step towards improving children’s health throughout the UK and helps parents ensure their children get their five portions of fruit and vegetables every day.
“This initiative complements the work we’re doing with Tesco and Diabetes UK through our National Charity Partnership. Everyone should aim for a balanced diet and it’s really positive to see Tesco giving families a helping hand again.”
Matt Davies, Tesco CEO for UK and ROI adds: “We’re Britain’s biggest greengrocer, so we want to make it easier for parents to get their children eating more healthily.
“As a Dad, I know it can be tricky getting children to eat their fruit and vegetables, so we’re hoping this initiative will help create healthy eating habits that will stay with children as they grow up.”
The initiative marks the latest stage in Tesco’s drive to make it easier for colleagues and customers eat more healthily. To date, they were the first major retailer to remove sweets and chocolates from the checkouts, all the children’s lunchbox-sized soft drinks now have no added sugar in them and they have pledged to reduce the sugar content of its own-brand fizzy drinks by 5% each year over the next four years.
The National Charity Partnership
The pioneering three year partnership between the BHF, Tesco and Diabetes UK will help people reduce their risk of Type 2 diabetes and cardiovascular disease, by making healthy choices.
Working together with families and communities across the UK, the initiative will help people lead healthier, longer and more active lives, as well as help fund the vital work we do across the UK. For more information, visit the National Charity Partnership’s website.
Find out how we can work together in the fight against heart disease.