Nationwide Building Society joins our nation of lifesavers campaign

31 August 2016        

Category: Fundraising

people with CPR kits smiling Nationwide Building Society has joined the fight for every heartbeat by announcing a year-long charity partnership with us.

The year-long collaboration aims to create 35,000 potential lifesavers by rolling out CPR training to employees and local communities across the UK. This will help us reach a total of one million lifesavers trained in CPR, across the UK, by April 2017. 

Close to 4,900 Nationwide employees will learn how to perform lifesaving CPR and will be encouraged to teach these vital skills to over 4,000 members of local community groups in 27 regions across the UK. 

Nationwide will also be funding BHF Call Push Rescue kits for 226 schools across the UK, 28 of which have been nominated by Nationwide members and employees.  

James Hails, Head of Corporate Partnerships at the BHF, said: “Corporate partnerships play a crucial role in our fight against heart and circulatory disease. Working with Nationwide Building Society will help us in our mission to turn the UK into a Nation of Lifesavers, where everyone has the skills and confidence to perform CPR.

“When someone suffers a cardiac arrest, every second counts. That’s why we’re delighted that Nationwide Building Society is committed to training thousands of employees, school pupils and community groups in lifesaving CPR. With just 30 minutes of training in CPR, they will be given the skills that could mean the difference between life and death for someone who suffers a cardiac arrest.”

Developing the valuable skills of CPR has already proven vital for Branch Manager Gayle Wiseman at the Nationwide Motherwell branch in Scotland. Gayle performed CPR on a member of the public who fell down outside the branch. Due to the skills Gayle had learned from her CPR training she knew exactly how to handle the situation before the ambulance arrived. Gayle commented: “Without the CPR skills I have learnt from the BHF I wouldn’t have known how to help the customer. No one else knew what to do, but I just went into auto pilot and kept him alive until the paramedics arrived”. After medical attention the gentleman survived his arrest. 

Sara Bennison, Chief Marketing Officer at Nationwide Building Society, added: “We’re delighted that we can support the BHF’s Nation of Lifesavers campaign by getting our people involved across the UK. A cardiac arrest can happen to anyone at any age, and by training our employees and communities with the valuable skills of CPR, this will help create awareness and save lives. Education from a young age is also really important, and we’re pleased to help fund CPR packs for schools so that young people can develop the vital skills of spotting and dealing with a cardiac arrest.” 

How your company can help 

From raising money, to raising awareness, corporate partnerships are vital to helping us beat heart disease. We work with all sorts of companies across the UK to help to make a real difference to the lives of thousands of people who are living with heart disease. Find out how we can work together in the fight against heart disease.

Nation of Lifesavers

Nationwide’s efforts will hugely benefit our Nation of Lifesavers campaign, a revolution in CPR training and defibrillator awareness, which aims to dramatically improve survival rates from cardiac arrest by making sure bystanders are proficient and ready to take action in the ultimate medical emergency.