12 October 2015        

Oliver Proudlock

Reality TV star, fashion designer and artist, Oliver Proudlock, will be hosting #PROUDLOCKSTYLE, a pop-up shop in @BOXPARK, Shoreditch. Selling items from his own wardrobe, all profits raised will help fund our life saving research.

Opening on Tuesday 20 October, the shop will be open for six days. Selling everything from designer labels to high street brands, over 250 items of clothing will be on offer, including New Era caps, a Kooples coat, Ralph Lauren t-shirts, True Religion jeans and much more.

It's personal

"After joining the Tunnel of Love Committee and running the London Marathon for the BHF, I was eager to find a way to raise even more money for their life saving research. The charity is particularly important to me as I have a history of heart conditions in my family. My grandmother died from a ruptured aorta, my uncle had a double bypass, and my dad was diagnosed with a weak heart muscle in 2006 and he came dangerously close to having a heart attack

"The BHF is funding essential research to stop people suffering and dying prematurely from heart disease and I want to do everything I can to help, so I decided to clear out my wardrobe and set up the #PROUDLOCKSTYLE pop-up shop."

When and where

The pop-up shop will be in Unit 26 BOXPARK, 2-10 Bethnal Green Rd, London, E1 6GY, and will be open:

Tuesday – Saturday 11:00 – 19:00
Thursday – 11:00 – 20:00
Sunday – 11:00 – 18:00