Betty McBride, our former Director of Policy and Communications has today been awarded the MBE in the New Year’s Honours List for services to cardiovascular healthcare.
In 14 years at the BHF, Betty spearheaded many of our best known campaigns before retiring earlier this year.
Amongst Betty’s successes were the Vinnie Jones Hands-only CPR campaign that has inspired scores of people to use CPR to save lives and the Angina Monologues that put heart disease centre stage for women.
On hearing the news, Simon Gillespie, our Chief Executive said: “Betty’s MBE is testament to a career creating some of the UK’s most memorable charity campaigns. Through Betty’s drive and exceptional leadership, these campaigns have transformed public support for medical research, informed people about heart disease and strongly influenced policy to improve heart health.”
Phil Yea, Chairman of the BHF’s Board of Trustees, said: “We are absolutely delighted that Betty's unique contribution has been publicly recognised in this way.”
Betty was also behind many of our campaigns that have influenced policy. In 2010, after relentless campaigning by the BHF, the Government introduced the ‘BHF law’ – a ban on all cigarette vending machines.
Betty also led the 2013 campaign to make sure that ‘traffic light’ labelling is widely used by food retailers in the UK and helped the BHF secure an award of £110,000 from the Scottish Government to teach life-saving CPR in schools.
Betty said: "I was thrilled to get this award - the more so because I know that the thousands of staff and volunteers who make up the British Heart Foundation deserve this and more for the work they do every day to fight heart and circulatory disease."