Fabrice Muamba has shown his support for our partnership with Asda and its decision to install defibrillators in all its stores, offices and depots today by helping launch a familiarisation session for first-aid colleagues at Asda Bolton.
The former Bolton Wanderers star suffered a sudden cardiac arrest whilst playing in an FA Cup quarter final match two years ago. Fortunately a defibrillator was on site and it was this equipment, along with the combined skills of the medical teams on the scene and at the hospital, which saved his life.
Now, he is a staunch supporter of initiatives like Asda’s and was keen to get involved in the training session.
Fabrice said: “Installing defibrillators in all of its stores is such a tremendous initiative by Asda and so I am delighted to do anything I can to help raise awareness of the machines’ availability”.
BHF and Asda
Our partnership with Asda makes them the first large retailer to roll out defibrillators in all of its stores, giving Asda’s 18 million customers the best chance of survival in the event of a cardiac arrest. The public access defibrillators in the Asda stores can be used by any member of the public to deliver an electric shock to the heart when someone is having a cardiac arrest.
The move ensures Asda’s customers, colleagues and people in surrounding communities will have the best chance of survival by making this life-saving intervention available while an ambulance crew is on its way.
Kate Main from Asda's Community Team, said: “We’re really proud of our relationship with the BHF and the local Ambulance Trusts and want the people in the Bolton community to have the best chance of survival if cardiac arrest strikes. It can take a number of minutes for an ambulance to reach one of our stores in response to an emergency like a cardiac arrest.
“Asda’s investment of over half a million pounds in providing life-saving defibrillators for all of the communities we operate in could significantly cut the amount of time a cardiac arrest sufferer has to wait for life-saving CPR and defibrillation, giving them the best possible chance of survival.”
Over 30,000 people suffer a cardiac arrest outside of hospital every year in the UK. But less than one in ten people survive.
The partnership is the latest step in our campaign to improve cardiac arrest survival rates across the UK. Asda will roll out the defibrillators in its 568 stores, 25 depots and offices by the end of 2014. Currently, Asda has delivered defibrillators and familiarisation training to around 550 sites. The BHF is also working with local ambulance trusts to run familiarisation training for 12,000 Asda colleagues on how to use the defibrillator.