Life saving partnership with Asda

5 March 2014        

Asda partnership outside a store

The chance of surviving a cardiac arrest could rise in more than 600 UK communities thanks to our ground breaking partnership with Asda.

Ambulance services aim to respond to life-threatening 999 calls within eight minutes. But your chance of survival falls by 10 per cent every minute without CPR and defibrillation. Immediate action is needed to save a life.

A UK first

Asda will become the UK’s first large retailer to commit to having CPR trained staff and a public access defibrillator in every store. The rollout starts today in London. It’ll be complete by the end of the year.

Asda’s Head of Community, Dawn Clements, said: “We’re really proud of our investment of over £500,000 in providing life-saving defibrillators for all of the communities we operate in. The commitment we’re making today could significantly cut the amount of time a cardiac arrest sufferer has to wait for life-saving CPR and defibrillation, giving them the best possible chance of survival.”

30,000 people a year

More than 30,000 people suffer a cardiac arrest outside of hospital every year in the UK. But only one in ten people survive. Research has shown that if a chain of survival is followed – immediate 999 call, early CPR and defibrillation and proper post resuscitation care – then survival rates can reach 75 per cent.

BHF’s Chief Executive, Simon Gillespie, said: “Cardiac arrest survival rates in the UK are astonishingly low. But Asda’s bold commitment to become the first large retailer to have CPR trained staff and public access defibrillators in every store will be instrumental in helping communities up and down the country access the life-saving support they need in an emergency.”

Improving cardiac arrest survival rates

The partnership is the latest step in our campaign to improve cardiac arrest survival rates across the UK. To date, the our Heartstart CPR training programme has been delivered to 3.5 million people and we have helped place more than 10,000 public access defibrillators in UK communities.

Nearly three quarters of the population are not trained in CPR. Research shows that public access defibrillators are available in just 4% of cardiac arrests, far more needs to be done to give people a better chance of survival.