EU decision on tobacco is a victory in the battle against addiction

26 February 2014        

Cigarette on ashtray

In the week that our annual No Smoking Day campaign was launched, the European Parliament has voted in favour of the Tobacco Products Directive.

The Directive sets the minimum standards that Europe’s member countries must meet on tobacco control. Key rulings include:

  • Visual health warnings must now cover 65 per cent of cigarette packs, on both sides and on the top of the box
  • EU countries have the power to introduce standardised packaging if they choose to
  • Flavoured tobacco products, such as menthol, are banned
  • All products containing nicotine must be appropriately regulated

Our Chief Executive, Simon Gillespie, said: “We welcome these minimum standards, as they will force EU countries to step up and stop young people getting hooked on a deadly product.

“With the Chantler review of cigarette packaging due this Spring, it’s clear that the UK should follow Europe’s lead.

“The ball is in the court of the UK Government. Now it’s up to them to serve up the real ace by bringing in standardised packs without delay.”