Can you afford to eat healthily?

23 April 2014        

Category: Survival and support

Man feeding a child

We’ve found out over a third of the UK are struggling to eat healthily.

Our survey revealed two-thirds of people in the UK wish they could eat more healthily, but 42% said they can't because it’s too expensive.

Food prices have risen nearly twice as fast as rent in the last five years. This has left nearly two in five people admitting they have to sacrifice healthiness for cost when it comes to their grocery shop.

People in the lowest income bracket are being hit the hardest – nearly three quarters of people who earn less than £10,000 per year said they struggle to afford the recommended five portions of fruit and vegetables per day.

Our Senior Dietitian Victoria Taylor said:

“Healthy eating on a budget is one of the biggest challenges of our times. With the increasing cost of a weekly shopping basket it’s a real concern that despite people’s best intentions they’re struggling to eat healthily. 

Healthy eating on a budget is one of the biggest challenges of our times

“But there are ways you can make healthy home-cooking more affordable, so that the rising price of your food shop doesn’t need to come at a cost to your heart health.”

If you’re struggling to eat healthily we can help. Visit our budget eating hub to find a seven day meal plan for under £50 and ten top tips for cutting the cost of your weekly shop, and videos of our case studies, like Dan and Anthony who make a microwave meal in minutes.

To get heart-healthy recipes delivered to your door sign up to our Heart Matters magazine.