We fund research to keep hearts beating and blood flowing around the body and to the brain. This means we look at heart problems and circulatory conditions such as stroke and vascular dementia as well as their shared risk factors, like diabetes.
Diabetes can cause damage to your blood vessels increasing your chance of developing one of the other conditions. People with diabetes are twice as likely to have a stroke. That’s why it’s really vital that we look at the whole picture. By unlocking the connections between conditions we can come closer to finding ways to protect our loved ones in the future.
Our latest campaign joins the dots between issues with blood flow, and the devastating health conditions that can follow.
All the characters in our advert have been inspired by real stories.
Jack was born with a heart condition which meant he needed urgent surgery. 10 years ago Wayne had a heart attack and now lives with vascular dementia. Read Jack and Wayne’s stories to learn how heart and circulatory diseases have affected their lives.
Our aim is to stop people developing heart and circulatory diseases in the future and make sure that those with existing conditions and risk factors are detected early. And we want everyone, regardless of where they live or who they are, to receive the treatment, care and support they need.
Unlocking preventions, diagnosis, treatment and cures
In less than 60 years, research has revolutionised our understanding of the heart. It’s allowed us to save and improve the lives of millions of people affected by heart disease. Despite how far we’ve come, heart and circulatory diseases still kill one in four people in the UK. That’s heartbreak in every home - mums and dads, brothers and sisters, grandparents and friends. But if research can invent machines to restart hearts, fix arteries in newborn babies, build tiny devices to correct heartbeats, and give someone a heart they weren't born with - imagine what's next. Our research is how we change the story for stroke and vascular dementia. It’s the promise of future preventions, diagnosis, treatments and cures. And it’s how together, we beat heartbreak forever.