The Big Stitch campaign 2018

Join us this July for The Big Stitch. We’re calling on all our style-savvy shoppers to get crafty – all you need to do is use your sewing skills to personalise an item you’ve found in one of our shops.

Find your local shop

Join the British Heart Foundation’s fight against heart disease by supporting The Big Stitch campaign.

Taking place between 1st – 15th July, put your creativity and sewing skills to the test by adding your own personal stamp to a piece you find in one of our shops and you could be in with a chance of winning one of three amazing prizes - return flights to a top European fashion destination, a Janone 2200XT sewing machine from Sew Essential or a £50 voucher towards a dressmaking class with Sew Over It.

The Big Stitch clothing upcycling 

How to take part

Taking part couldn’t be easier, simply find your nearest BHF shop, buy an item and upcycle it. BHF shops are full of amazing finds that are adaptable for personal touches. Whether it’s fraying, tasselling or stencilling, show us your fab creations by entering our competition. 

All you need to do is upload your 'before' and 'after' pictures by tagging the BHF on Twitter, Instagram or Facebook, with the hashtag #TheBigStitch (remember to show us the BHF tag in your 'before' image). We'll also be running an online photowall featuring the entries, so you might just see your images on our website! Winners will be chosen and announced on 3rd August 2018.

Why wait until July to get started – grab your family and friends and pop down to your local BHF shop to start planning your Big Stitch project now. Not only will you be creating a truly unique piece for your wardrobe but all items brought from our shops helps fund research for the BHF to beat heartbreak forever.

Find your local shop