The Big Stitch campaign

Join us this July for The Big Stitch. We’re calling on all our style-savvy shoppers to get crafty – all you need to do is use your sewing skills to personalise an item you’ve found in one of our shops.

Find your local shop

From gorgeous dresses to floor length gowns, dapper shirts and striking jumpsuits, our shops are packed full of treasures waiting to be made your own. Taking part is easy, simply pop into your local BHF shop, buy an item and add your own fashion flair to it.

In addition to creating a truly unique new addition to your wardrobe, any item bought from our shops allows us to carry out life saving research and continue the fight against heart disease.

How to take part

We’ll be asking you to share your flair by tagging your ‘before’ and ‘after’ pictures on Instagram with the hashtag #TheBigStitch. The best photos will be featured on our photo wall of fame, so why not get your friends involved too and have some fun!

All tagged photos posted between 1st and 31st July will be entered into a competition for the chance to win a special night out at a West End show with Just Jodes for you and a friend. 

But you don’t need to wait until July to get started, why not pop down to your nearest shop now to start planning your Big Stitch project.

Find your local shop