Heels 4 Hearts

Heels for hearts logo

Good Morning Britain is launching Heels 4 Hearts, a campaign to help give every secondary school pupil in the UK the opportunity to learn cardiopulmonary resuscitation (CPR). 

We want you to donate your unwanted shoes to our shops from 23 - 28 March to help us achieve this. 

Donate your shoes and boots - they don't have to be heels, we want them all; male shoes, female shoes, sport shoes or children’s shoes. 

Between the 23 - 28 March take your unwanted shoes into one of our 700 High Street or Furniture and Electrical shops. 

175 pairs of shoes are needed to fund every full CPR training kit for a secondary school or sixth form college.


Individuals, schools and organisations can also arrange for a free collection of shoes by calling 0808 250 0024. 

Learn CPR

Every year more than 30,000 people in UK have an out of hospital cardiac arrest. About 80% of the time out of hospital cardiac arrest happens in people’s homes

That’s why we want every young person to learn CPR and help us create a Nation of Lifesavers.

Celeb shoes on eBay

More than 50 stars have already pledged their support and donated to the campaign including Dame Helen Mirren and Sir Tom Jones. Many of these shoes are being auctioned on our eBay site throughout the week.