BHF Appointed as Cardiff Council's New Waste Reuse Partner

12 December 2017        

Category: BHF Shops

BHF Representatives and Cardiff Council in the Cardiff BHF Furniture & Electrical Store launching the Waste Reuse Partnership with a heart rug

The British Heart Foundation (BHF) has been appointed as Cardiff Council’s new waste reuse partner, giving residents the opportunity to turn their unwanted items in to valuable funds for life saving heart research.

The scheme will see BHF place shipping containers at both Lamby Way and Bessemer Household Waste Recycling Centres from Tuesday 12th December, making it easy for the public to donate good quality household items such as sofas, armchairs, tables, bedroom furniture and TVs to Wales’ biggest heart charity.

Items donated in good condition will be sold in BHF’s Furniture and Electrical stores, with the money raised going towards research that could help around 32,800 people in Cardiff fighting a daily battle with heart and circulatory disease.

Karen O’Donoghue, Retail Partnerships Manager at the BHF, said: “We are absolutely delighted to be working with Cardiff Council on the trial reuse scheme at two of the Household Waste Recycling Centres in the City.  Our shops and stores in Cardiff are always in need of sellable items and this partnership will not only divert items away from the waste stream but help raise vital funds to fight heart disease locally.  We are hopeful that more and more residents will take their unwanted items to the recycling centres for BHF to collect and sell.”

As part of the partnership, Cardiff Council is encouraging residents to donate any unwanted high-quality household goods to the BHF shipping containers placed at the dedicated sites.

Whether you’re moving house or having a clear out, it’s important to remember to ‘reduce, reuse and recycle.’ Not only will this help the environment but BHF shops offer the perfect sustainable solution to wastage, while in the knowledge that every item bought through donations will help the fight against heart disease.

Councillor Michael Michael, Cabinet Member for Clean Streets and Recycling is keen to establish reuse schemes across the whole of Cardiff and said: “Where possible, reuse is a better option than recycling and I am pleased that our partnership with BHF is now in place. There are certain criteria that have to be met to reuse certain items on health and safety grounds, so if these criteria are not met, then council services are still available.”

The BHF also offer a free furniture collections service for those unable to travel to these sites, and can book collections online at or by calling 0808 250 0260.