BHF to launch London Pop-Up Shop with blogger InTheFrow

20 May 2016        

Victoria Magrath AKA InTheFrow

This June, the British Heart Foundation (BHF) will be collaborating with well-known blogger Victoria Magrath (InTheFrow) for a pop-up fashion store - #INTHEFROWxBHF

Opening at 11am on Friday 3 June and running until 11 June in the popular shopping area of Seven Dials, Covent Garden, the shop will be selling a huge range of fashion items kindly donated by Victoria from her own wardrobe, as well as donations from other high profile bloggers. The shop will also feature on-trend pieces from the BHF's 750 shops throughout the UK.

#INTHEFROWxBHF will give everyone the chance to shop directly from bloggers’ wardrobes, whilst also showcasing the bargains available in BHF shops. All the items sold at the shop will help raise vital funds for the BHF and ensure they can fund even more life saving heart research.

The shop will stock clothing (both menswear and womenswear), shoes, handbags, accessories, make-up and perfume.

Items for sale will include:

7 For All Mankind skinny jeans – RRP £150-250 – Shop price: £30

Miss Selfridge Premium embellished dress - RRP £250 – Shop price: £25

Reiss handbag - RRP £130 - Shop price: £40

Reiss leather leggings - RRP £595 – Shop price: £55

Senso lace-up pumps - RRP £155 - Shop price: £25

Beauty items including Dior Poison Perfume (RRP £70 - Shop price: £25), Laura Mercier Lipstick (RRP £22 – Shop price: £4.99) and Burberry Nail polish (RRP £15 – Shop price: £4).

Time and place

What: #INTHEFROWxBHF Pop Up Shop

When: Friday 3rd – Saturday 11th June

Opening Hours: Monday- Saturday - 10am-7pm, Sunday - 10am-6pm

Where: 35-37 Neal Street, London WC2H 9PR