Public Health England are encouraging parents to get “Sugar Smart” and take control of their children’s sugar intake.
The Change4Life campaign follows revelations that 4-to-10 year olds consume over 5,500 sugar cubes a year, or around 22kg - the average weight of a 5-year-old.
A fifth of 4-to-5-year-olds and a third of 10-to-11-year-olds are overweight or obese.
Overweight children are more likely to become overweight adults making them more prone to a range of serious health problems including heart disease.
The campaign comes at a time when we're challenging the Government to introduce tangible and effective measures in its upcoming Childhood Obesity Strategy.
One way we're looking for Government to reduce the burden of childhood obesity is to introduce a ban on the marketing of junk food to children on TV before the 9pm watershed.
A welcome wake up call
Mike Hobday, our Director of Policy, said: “Public Health England’s Sugar Smart campaign is a welcome wake up call to the problems associated with children in England consuming three times the recommended amount of sugar on a daily basis.
It’s important that the Government, the public health and voluntary sectors do whatever they can to help make parents and children more mindful about their sugar consumption. That’s why the Government’s upcoming Childhood Obesity Report needs to pay heed to the ever-growing body of evidence and put robust strategies in place. We can’t sugar coat this issue any longer.”
A new Sugar Smart app has been launched to help parents see how much sugar there is in everyday food and drink.A new Sugar Smart app has been launched to help parents see how much sugar there is in everyday food and drink.