We surveyed the nation’s chocolate eating habits ahead of DECHOX, our annual fundraising campaign which challenges people to give up chocolate for the month of March to raise money for our life saving research.
According to our survey nearly eight in ten people think about having a sweet treat at least once a day. But they aren’t just thinking about the sweet-stuff; over half admitted to having scoffed a share bag or large chocolate bar alone, in one sitting.
When the cravings hit, it seems nothing can stand in a chocoholic’s way, with nearly a third of people eating chocolate past its sell by date, while nearly a quarter of people held up their hands to eating chocolate that wasn’t theirs without permission.
Meanwhile, just 8% of people said they have ever been able to give up chocolate for a month with some quitters not even lasting a day.
Time for a DECHOX
We think its time for a DECHOX. We're calling on chocolate-lovers across the country to give up their favourite sweet treats for March and get sponsored to raise money for life saving research.
Last year, more than 19,000 people took part in DECHOX, raising almost £800,000 in the fight against heart disease. We want even more of you to sign up to help us raise £1million next year.
Tracy Parker, our Heart Health Dietician, said: “It’s no secret that we’re a nation of chocolate-lovers and it’s extraordinary how far people are willing to go for a sweet treat.
“By joining thousands of people and signing up to DECHOX you’ll have a great support network around you to kick that chocolate habit."
Sign up now