The Committee of Advertising Practice (CAP) is to launch a public consultation into governing the advertising of food and drink high in fat, salt or sugar to children.
The rules currently state that food and drink promotion must not condone poor nutritional habits or unhealthy lifestyles to children.
Time to tackle junk food marketing
Mike Hobday, our Director of Policy, said:
“We welcome CAP’s long overdue decision to consult on introducing rules on non-broadcast advertising of food and soft drinks that are high in fat, salt or sugar to children. The current rules are weak, vague and inconsistent and do not protect children from aggressive marketing of unhealthy products.
“But a focus on non-broadcast marketing is not enough. An introduction of a 9pm watershed ban on junk food ads during family shows such as X Factor, which are not classed as children’s programming, would go a long way to protecting children.
“We will be responding to the consultation and continue to call on the Government to include ambitious measures to tackle junk food advertising as part of the forthcoming childhood obesity strategy."
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